Tuesday, January 18, 2011

Korean advertisements - "광고천재 이제석"

Korean ads, especially public service advertisements,  really strike me with its unstraight deep meaning, I have never seen so thought-out videos and posters in my country such as in Korea.
One of the Korean advertisement designers  - Lee Je Seok (이제석) - became so popular not only in Korea but also in the States, that people call him "advertisement genius" now. Here are some of his masterpieces I found in the internet.
Global problems:
prevent global warming

polution is killing us)
help African children to get drinking water
For some, it's Everest. Help build more handicap facilities.
we breathe the same exhaust we produce
You can feed 50 african children with what you eat per one time

Political issues:
"Stop island theft"! Japanese new weapon - write new history in school textbooks) Sorry, the Japanese, but this problem is very pressing for Russia and Korea!  

(my favorite)


Law of our world, of our life... Hope any country wouldn't forget about it
Just creative ads:
window cleaner
I didn't get it from the first time)))
big garbage bags
dentist clinic

p.s. if u have any interesting link or photos with funny korean advertisements, let me know, I'll be glad to see it)

Saturday, January 15, 2011

New Hyundai concept car - Curb!

Looks like a car from future, but something is too much in it... maybe too modern? I think present customers aren't ready for this kind of car,  although its capability is quite good - 175 h.p with 1,6 engine




Friday, January 14, 2011

Would you like a bowl of Ttukbaegi? (WSK letter 33)

Onggi, a traditional Korean pottery has a significant role as a container preserving food in Korean food culture. In fact, among this time is when we remind of the rows of kimchi and doenjang (soybean paste) jars that used to be stored in the house yard. Nowadays as plastic and stainless containers became popular and the housing environment has changed Onggi lost its popularity in daily life of Koreans. However, recently the cultural value and identity of Onggi has been acknowledged. Books written in English to promote a global use of Onggi have been published followed by attempts of contemporary interpretation on the traditional pot. Let’s take a closer look.



Onggi, traditional Korean pottery of daily life
Onggi, in Korean means earthenware or pottery with a dark brown glaze, which is a native Korean pottery of daily life. Often used as a kimchi jar, for its cheap price and long-durability has been generally used by Koreans. Onggi Folk Museum in Ssangmun dong, Seoul, possesses a variety of Onggi; the big ones mostly used for preserving soy sauce, doenjang, kimchi and water and others used in a more wide range of use e.g. chimneys, candle bottles, lamp-oil containers, Gi-wa(roof tile) and tea pots.

<The biggest Onggi made in Oe-gosan Onggi Village, height 229cm, girth 520cm>

The common use of Onggi can be explained with the characteristics of the Korean food culture. Onggi perfectly suits to preserve fermented food. Made from coarse sand-mud, its breathing holes allows air to enter but block water out that helps the preservation of the food for a longer duration. It also removes toxic substance of foods and reduces the smell. By enabling effective flow of air that helps the fermentation and preservation of the food, Onggi is perfect to store doenjang, soy sauce, kimchi and Jeotgal (salted seafood) keeping it fresh until the following year.

Especially, Onggi is a ‘pot from nature,’ that when cracked or broken to be thrown away it is simply back to earth as soil. The pot is made of soil, water, fire and wind that are harmless to our body. It is eco-friendly but also has traditional Korean scientific logics embedded, no surprise it was selected as one of ‘100 Cultural Symbols of Korea.’ Last year ‘Onggi Expo Ulsan Korea, 2010’ was hosted by Ulsan Oe-gosan Onggi village, the biggest Onggi trading center of Korea.

‘Onggi Expo Ulsan Korea, 2010’ under its theme ‘Onggi the Mirror of the Future’ introduced Onggi featuring the meanings found in its materials and decoration technology and also offering events to experience the difference between Onggi and other potteries from the world. It was the first international expo on traditional Onggi and especially its event for visitors to make their own Onggi was a great success.


CHA publishes an English edition book on Onggi

The National Research Institute of Cultural Heritage (NRICH), Cultural Heritage Administration of Korea published a book entitled as ‘Onggi’ written in English to introduce the Onggi culture to the world. In order to help the orientation of foreigners lots of visual images are included for explaining the production process of Onggi. The process is introduced by three themes – earth, fire and spirit, which are the essential elements for making the pot throughout the history. Among the three, spirit is the most critical that contains the heart of the artisan who made the pot.


This book will be distributed overseas through Korean Culture and Information Services and other related organizations. Also the PDF version will be available at the (NRICH) homepage (www.nrich.go.kr). In addition, NRICH based on their research on intangible cultural heritage of Korea, will continue to publish other English books for foreigners.

Due to the change of housing environments and industrial progress, there are less people who use Onggi in daily life, especially with the invention of kimchi refrigerator in Korea. A significant effort to establish the identity of Onggi culture inheriting its excellence as a traditional container for fermented food, and its historic and cultural value as deriving from the early pottery of human history, should be continued. To develop Onggi suitable for practical use in contemporary life or application to interior design can be one idea. Through a long-term and specific plan, a spread of traditional Onggi culture of Korea across the world is hopefully to be expected.

Sharing Intangible Heritage of Korea with the World (WSK letter 33)

Cultural Heritage can be divided into tangible and intangible heritage. Cultural assets with forms e.g. a palace or ceramics would belong to the former category, while formless assets such as music, dance, drama, and recreations would belong to the latter one. Especially the legacy of intangible cultural assets has been continued by the people throughout history until now, being re-created by time contributing to the diversity of culture.

UNESCO has well acknowledged the importance of intangible cultural heritage. In 1997, at the 29th UNESCO general assembly it has adopted ‘Masterpieces of the Oral and Intangible Heritage of Humanity’ in order to protect intangible heritage which has been under threat to cease to exist by industrialization and globalization.

In 2003 ‘Convention for the Safeguarding of the Intangible Cultural Heritage’ was adopted by UNECO and it designated an ‘Urgent Safeguarding List’ and ‘Representative List’ of intangible cultural heritage of humanity. In 2001, 19 assets have been assigned as intangible cultural heritage and the list of it is on increase since then. Last October the food culture of France and Mexico was added to the list receiving lots of attention.

CHA produces DVD on Intangible Cultural Heritage of Humanity
Half of cultural assets inscribed on the UNESCO Intangible Cultural Heritage List are those of Korea, China and Japan; Kabuki theater of Japan, the Dragon boat festival and Acupuncture and moxibustion of traditional Chinese medicine of China. Korea has eleven assets on the list; the Royal Ancestral Ritual in the Jongmyo Shrine and its Music, the Pansori Epic Chant, the Gangneung Danoje Festival, Cheoyongmu, Ganggangsullae, Jeju Chilmeoridang Yeongdeunggut, Namsadang Nori, Yeongsanjae, as well as Daemokjang (traditional wooden architecture), Gagok (lyric song cycles accompanied by an orchestra), and Falconry the last three recently added to the list.

The National Research Institute of Cultural Heritage (NRICH), Cultural Heritage Administration of Korea produced contents with foreign language services introducing the eleven assets distributed by this month. A video clip on five assets inscribed on 2009 (Cheoyongmu, Ganggangsullae, Jeju Chilmeoridang Yeongdeunggut, Namsadang Nori, Yeongsanjae) is as well produced in three language editions with Korean, English and French. The clip includes a brief introduction on each relevant item that will be a useful resource for foreigners interested in Korean culture.

To promote active use of it, NRICH will distribute those video clips to relevant organizations and researchers in Korea and overseas, as well as providing online access to the material at NRICH homepage. High-quality contents on the intangible cultural heritage of Korea acknowledged by UNESCO is planned to be developed, produced and distributed every year. Such attempts is expected to improve a worldwide recognition on those heritages of Korea that has been under-promoted, despite of its value and significance representing the history, culture and identity of Korea.
  
The Intangible Cultural Heritage, the dwelling place for the Korean Spirit

<Namsadang Nori, No.3 Important Intangible Cultural Properties of South Korea>
Let’s take a closer look to the five cultural assets featured on the DVD produced by NRICH.
Namsadang Nori is the no.3 important intangible cultural properties of South Korea. Literally meaning ‘all-male vagabond clown theatre,’ it is a traveling entertaining theater troupe consisted of forty to fifty men enjoyed by the common people.

Kkokdusoe (the head of the group) leads the group followed by gombaengisoe, tteunsoe, gayeol, ppiri, and jeoseungpae performing the six sessions of nori (recreation) that are Pungmul, Beona, Salpan, Eoreum, Deotboegi, and Deolmi. Its origin derives from late Joseon. It was to wish peace and wealth for the villages and deliver joy to the common people through various music and performance.

Ganggangsullae, the no.8 important intangible cultural properties of South Korea, is a more familiar traditional recreation of Korea. The tradition comes from the South-western area of Korea performed to wish good harvest and fecundity.

Especially a grand Ganggangsullae used to be performed on the night of Chuseok (Korean Thanksgiving), which origins back from the Japanese Invasion of Korea in 1592. Admiral Yi Sun-shin lighted up torches on the hill and gathered women to play Ganggangsullae to fake the size of the army to the enemy and later the play continued to sing joys and sorrows of life.


<Ganggangsullae, No.8 Important Intangible Cultural Properties of South Korea>
Cheoyongmu is the final dance of Narye and Yeonre, successive national royal events of Korea. It is the only royal dance performed with human face masks. The narrative of the dance is about getting rid of misfortune based on the principle of Yin-Yang and the Five Elements. Through its dazzling and confident movements the dance delivers great energy and vigor to the audiences.

Yeongsanjae is a kind of 49 jae (a Buddhist memorial ceremony held on the 49th day of one’s death). It is a ceremony for spirits to attain eternality based on the Buddhist faiths. It cultural value is recognized for reproducing Young-san Hwe-sang, reminiscences of preach Sakyamuni has performed on Vulture Peak Mountain; also called as Young-san jak Bup, a representative providence ceremony of Buddhism.

Jeju Chilmeoridang Yeongdeunggut is a kind of haenyeo gut (haenyeo means female diver, gut is a type of exorcism) that is part of the unique cultural heritage of Jeju along with haenyeo and folk religion. It has a cultural meaning as a cultural festival embracing the local community and encouraging mutual understanding between the people living on Jeju Island.

To preserve these inherited cultural assets of Korea an active promotion on the international stage should be continued. An active support and participation from the Korean people preserving and promoting their cultural heritage should be followed as well.

Lunch at Korean restaurant - "Gomsotum"

Got a free lunch at a restaurant called Gomsotum^^
Sounds funny, right? This event called "Foreign Residents' Experience Event" was organized by Small and Medium Business Corporation of Korea. Foreigners could apply for any product provided by this organization, and then some of the product were distributed among us, "ненасытных иностранцев". We get it for free, but have to write a short review of  it - that's what I'm doing now. Very good marketing decision - make happy one client with free a product once and he'll become an alive advertisement of your company!

So, let's return to that restaurant) It's called Gomsotum (곰소뜸, don't know the meaning) and situated at Shinchon area.  Also this area is very overcrowded, especially by students, this restaurant is very calm, quite spacious place - at least during a lunch time.

You won't miss your favorite drama, cos you can watch TV there 
This restaurant specializes in traditional Korean soups and different kinds of bibimpab (비빔밥, rice mixed with meet and vegetables) as well as some other traditional popular dishes. But the most important feature making this restaurant distinguishing is that they use only han-u as meet ingridient. Han-u is meet of cows being breeded in Korea, it's a kind of marmorate meet and of course differes from ordinary beef.
But prices of dishes are very reasonable there - from 5000 to 10000 won.
I could choose only one dish from a menu - so it took a long time to make a right choice. I chose "white soup with beef"(sorry, but I forgot its name in Korean) and didn't regret! Very refreshing, nutritious soup with noodles and beef. Good! I appreciated it very much. Only one minus - not enough meet inside. But on the other hand, I wouldn't find a soup with han-u anywhere just for 7 000 won.
it was still boiling when I got it

I'll visit it again and recommend my friends too.  
Map to visit:


p.s. special thanks to staff of Gomsotum - very careful and fast without excessive attention, even I was a special guest) 

Sunday, January 9, 2011

World Students in Korea - Opening ceremony for the 4th batch - 2010.12.3 (Part 2)

New photo and video I received by email from our camera operators;)

yeah baby, 잘 나왔네!^^

Mt. Taebaek Snow Festival 2011 (WSK letter)

Every winter Mt. Taebaek turns silvery under a blanket of snow. This snow festival includes pop celebrities’ congratulatory performance, nationwide snow sculpture contest by students majoring in fine arts, climbing contest, family snowman making contest, sled riding etc. 


festival poster
~snow statues~   (photos from web-site, not mine) 





Winter in Korea! skiing and snowboarding season~

Skiing and snowboarding season in a full swing now!  
Korean resorts are quite expensive but you can find a lot of discounts in the internet, especially for students and foreigners.  I surfed the internet and this resort was one of the cheapest (with discount coupon):
name - Vivaldi Park
location - in Gangwon-do, but near Seoul
http://www.daemyungresort.com/vp/

http://www.daemyungresort.com/asp/reservation/pkg/vp_1011ski_rental.asp - prices of discount event

Wish everyone a good winter vacation with memorable moments! don't spend all time just updating blog and facebooking))

p.s. I don't work for this resort, I wrote about it because it's quite cheap and my friends recommended me it as very cool place^^